Privacy Policy

Avery Products Corporation dba Plum Paper (“Plum Paper”) takes your privacy seriously. This Privacy Policy applies to all information PLUM PAPER collects or acquires from or about consumers, whether online, offline, via mobile and wireless platforms, or otherwise, and whether existing now or in the future, including, without limitation: (i) via Plum Paper.com and other PLUM PAPER owned or controlled websites and their associated mobile sites, PLUM PAPER's mobile apps, and PLUM PAPER-branded "consumer experience" third party sites

This Privacy Policy does not apply to the personal information of individuals in their capacity as prospective, current, or former employees, contract workers, board members, or their emergency contacts, dependents, or beneficiaries.

PLUM PAPER does not sell or share your personal information.

PLUM PAPER is committed to respecting your privacy and protecting personal information you share with us.

Assistance For The Disabled

Alternative formats of this Privacy Policy are available to individuals with a disability. Please contact hello@PlumPaper.com for assistance.

You may also Opt-Out of Marketing Communications from PLUM PAPER by submitting a request to hello@PlumPaper.com. We may contact you for clarifications as part of this process.

1.) Types of Information We Collect

Personally Identifiable Information ("PII") is any information that can identify or is linked to a specific individual, such as your name, mailing address, telephone number (including mobile number), email address, credit card number, debit card number, bank account number and other financial account information, birth date, gender, occupation, personal interests, demographic, location and household information, etc.

WHAT CATEGORIES OF PERSONAL INFORMATION WE COLLECT

a.) Identifiers, for example: real name, alias, telephone number, postal address, e-mail address, signature, photographs, and Social Security, driver’s license, or state identification card.

b.) Commercial Information, for example: records of products or services purchased, and purchasing or consuming histories.

c.) Internet Activity Information, for example: information about your usage of the Site, such as the pages you viewed, the services and features you used or interacted with; your browser type and details about any links or communications with which you interacted; internet protocol (IP); browser plug-in types and versions; and operating systems and platform.

d.) Professional Information, for example: business contact information and title.

e.) Financial Information, for example: payment card details, billing address, and shipping address.

f.) Sensory or Surveillance Data, for example: voicemails and recordings as described below in “User Content”.

g.) User Content, includes content you submit when you contact customer service or otherwise contact Company. This may include recordings you create, including audio recordings or voicemail you submit in connection with customer service.

h.) Communications Data, for example: during our communications with you, we collect the content of these communications as well as metadata about the communications, i.e., date and time of the call or text (SMS or MMS) message and phone numbers.

i.) Biometric Information, for example: biometric signature for authentication and fraud prevention.

j.) Geolocation Data, for example: certain features in our services/platform may collect your precise location information if you grant permission to do so in your device settings.

k.) Inferences, for example: Company might infer based on your purchase history that you would be interested in other products or services.

l.) Characteristics of Protected Classifications Under California or Federal Law, for example: your age or gender.

Note on Sensitive Personal Information: Company does not infer characteristics from sensitive personal information. Company only uses sensitive personal information as necessary to perform the services or provide the goods the average person would reasonably expect when requesting those goods or services, to ensure security and integrity, short term transient use, to maintain the quality of our products and services, or for other purposes permitted by the California Privacy Rights Act and implementing regulations (“CPRA”) without the right to opt out.

Do We Use Cookies?

Yes. Cookies are small files that the Site or our service provider transfers to your computer’s hard drive through your Web browser that enables the Site’s or service provider’s systems to recognize your browser and capture and remember certain information. We use cookies to help us understand how users use the Site. For example, cookies gather information about how long you spend on a web page so that we can understand what web pages are of most interest to users.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies by adjusting your browser settings. If you turn off your cookies, some of the features on the Site may not function properly.

Google Analytics

We use cookies provided by Google Analytics, a third-party service provider, to assist us in better understanding our Site visitors. These cookies collect data tied to a user’s IP address, such as the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting the Site. Based on this information, Google Analytics compiles aggregate data about Site traffic and Site interactions, which we use to offer better Site experiences and tools in the future. Google Analytics does not collect any personal information (other than IP Address which may be considered personal information in some countries). For more information on Google Analytics, visit https://support.google.com/analytics.

Web Beacons

We include small graphic images or other web programming code, called web beacons (also known as "pixel tags", “web bugs” or "clear GIFs"), on the Site. The web beacons are minute graphics with a unique identifier. They are used to track the online movements of Web users. In contrast to cookies, which are stored in a user's computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. Rejecting cookies using browser settings may not stop web beacons from tracking you.

Tracking Across Time and Different Sites

The Site tracks your online activities over time and across websites or online services on an individually identifiable basis. [For example, we may serve you advertisements on other websites based on what appeared to interest you on our Site.] We do allow third parties to use our Site to track your activities over time or across other websites.

Do Not Track Setting

The Site currently does not respond to web browser “do not track” (DNT) signals or other mechanisms that indicate your preference for having information collected over time and across different websites following your visit to our Site. DNT is a preference you can set in your browser’s settings to let the website you visit, including the Site, know that you do not want the websites collecting your personal identifiable information. You can also visit https://allaboutdnt.com/ to learn more.

2.) The Categories of Sources From Which We Collect Your Personal Information

• You, for example, when you register with our Site, subscribe to online services, when you shop with us, register to participate in an event sponsored by PLUM PAPER (such as a contest, sweepstakes, giveaway, promotion, survey, etc.) send information via message, chat, blog, post or similar functionality using a product or service of PLUM PAPER , when you otherwise provide information directly to us, or print and save projects using PLUM PAPER design and print tools (collectively, "Identification Activity") .

• Service providers, for example, analytics providers, IT, and system administration services.

• Affiliated companies, for example, so that we can assist other companies in the CCL Industries family of companies in providing you with products or services.

• Automated technologies, for example, browsing activity collected by automated technologies on the Site.

• Third parties, for example, lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

• Public sources, for example, public databases.

• Marketing/advertising companies, for example, from social media platforms, consumer research companies, and analytics or marketing/advertising companies.

• Surveillance/recording technologies installed by Company, for example, video surveillance in common areas of Company facilities, voicemail technologies, and audio recording technologies with consent to the extent required by law.

• Government or administrative agencies, for example, law enforcement, public health officials, and other government authorities.

• Acquired entity, if Company acquired another entity, Company might collect personal information from that entity.

3.) The Purpose For Which We Use Your Personal Information

Providing Products and Services, including:

• To deliver our products and administer our services.

• To communicate with you.

• To improve our products and services, develop new products and services, and conduct research on further improvements.

• To enhance your experience using our products and services and to personalize your online experience.

Support and Marketing, including:

• For customer support.
• To respond to any requests, queries, suggestions, feedback, or comments you may have.
• Where you have agreed to receive such information, to send you marketing information about our products and services, including notifying you of marketing events, membership and rewards programs, promotions, and sweepstakes.
• To inform you of any changes to the services, your account (if applicable), this Privacy Policy, or any other policies or terms in relation thereto.
• To perform operations to maintain the services, including to conduct data analysis, testing, and research; and to monitor and analyze usage and activity trends.
• Interest-based advertising on the PLUM PAPER site: PLUM PAPER may use your PII to provide to you interest-based ads (i.e., ads potentially relevant or tailored to your interests) about products and services of PLUM PAPER and/or other company in our CCL family of brands.

Monitoring, Security, and Compliance, including:

• To administer and protect our business and our Site (including troubleshooting, analysis, testing, system maintenance, support, reporting and hosting of data, and preventing fraud and abuse).
• To store, host, or backup (whether for disaster recovery or otherwise) our services or any data contained therein.
• To protect the rights, property, or safety of Company, you, or others.
• In connection with a corporate transaction, sale, or assignment of assets, merger, divestiture, or other changes of control or financial status of Company or any of its subsidiaries or affiliates.
• To report suspected criminal conduct to law enforcement and cooperate in investigations.
• To exercise Company’s rights under applicable law and to support any claim, defense, or declaration in a case or before a jurisdictional and/or administrative authority, arbitration, or mediation panel.
• To ensure compliance with applicable laws and regulatory obligations.

Incidental Purposes: Any incidental purposes related to, or in connection with, the above.

Mobile marketing

Subject to your prior opt-in consent, PLUM PAPER may (i) send marketing and advertising messages via SMS (Short Message Service), MMS (Multimedia Message Service), etc., to your mobile device and/or (ii) send marketing and advertising emails to your wireless email account, to inform you about product/service offers, promotions, and advertisements from PLUM PAPER and/or from our Business Partners. See Section 3.2 below regarding how to opt out of our mobile marketing.

4.) How We May Disclose Your Personal Information

Company discloses personal information as necessary for the purposes described in Section 3 above to the following categories of external recipients:

• Service providers and contractors: Company discloses your personal information to service providers and contractors for the purposes above to assist us in meeting our business needs and contractual and legal obligations.

  • Company only discloses your personal information to service providers and contractors subject to written contracts under Company’s direction and instructions as required by applicable law.
  • Service providers and contractors include auditors, administrative service providers, law firms, and any other entity providing services to Company

• Affiliated companies: Other companies within the CCL Industries family, for example, to provide you with our products and services.

• Government or administrative agencies: For example, Company may report unlawful activity to law enforcement.

• Public: Company may disclose personal information to the public as part of a press release, for example, to announce the winner of a sweepstakes if required by state law.

• Required Disclosures: We may be required to disclose personal information in a court proceeding, in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.

• Legal Compliance and Protections: We may disclose personal information when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of Company, our users, or others.

• Corporate Transactions: We reserve the right to disclose and transfer your personal information, including your personal information:

  • To a subsequent owner or co-owner.
  • In connection with a corporate merger, consolidation, bankruptcy, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.

PLUM PAPER does not sell your personal information or disclose it to third parties for cross-context behavioral advertising. We also do not sell the personal information of children under 16 nor disclose it to third parties for cross-context behavioral advertising.

Aggregated and Deidentified Information

We may aggregate and/or deidentify information, use it internally, and disclose to third parties. Neither Aggregated Information nor Deidentified Information (defined below) is personal information.

• “Aggregated Information” refers to information about a group of individuals from which the individually identifiable information has been removed. An example of Aggregated Information would be the statistic that 20 people used our website’s contact form on a given day.
• “Deidentified Information” means information subjected to reasonable measures to ensure that the deidentified information cannot be associated with the individual. An example of Deidentified Information would be data point that an unidentified visitor first entered the Site through our main web page. We maintain Deidentified Information in a deidentified form and do not attempt to reidentify it, except that we may attempt to reidentify the information just to determine whether our deidentification processes function correctly.

5.) Information Access & Opt-Out

Information Access

If you have an active user account on the PLUM PAPER site, you may access and update your user account information and preferences at any time (subject to the scheduled maintenance of the PLUM PAPER site), by logging into your account and clicking on "My Account" and then changing your preference.

If you do not have an active account on the PLUM PAPER site, or if you have provided your information to PLUM PAPER offline, you may request to access, delete, update, and correct your information as stored by PLUM PAPER, by sending your request to us at hello@PlumPaper.com. Your request will be processed as soon as possible.

You may access a list of the personally identifiable information PLUM PAPER has in its records about your account on this page. Once you have confirmed your email for your account, you will have the options to download your data or request your account and data be deleted.

PLUM PAPER does not sell your data.

Opt-Out

You can opt out of all our marketing uses (including email marketing, mobile email marketing, and mobile message marketing) of your PII by sending your request via email at hello@PlumPaper.com.

You may also opt out of marketing communications from PLUM PAPER by submitting a request. We may contact you for clarifications as part of this process.

PLUM PAPER will endeavor to honor your request promptly after receipt.

In addition, with respect to certain marketing uses of your PII, you may exercise your opt-out choice through the following alternative methods:

Our email / mobile email marketing (i.e., sending marketing emails (including our newsletters) to your Internet email account or your mobile email account): Use the opt-out means (e.g., an "unsubscribe" link) provided in a marketing email that you have previously received from us.

Mobile texting to your mobile number: use the word STOP to opt-out from marketing texts.

HOWEVER, please note the following:

For email communications and mobile messaging, your opt-out will stop further marketing and promotional emails from us BUT will NOT stop email communications from PLUM PAPER relating to your Identification Activity, of a transactional, administrative or relationship nature, or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms & Conditions for the Site, notification of an actual or suspected security breach that affects your Personal Information stored by or for PLUM PAPER, etc.

For telemarketing, your opt-out will stop further marketing calls from PLUM PAPER but will NOT stop calls from us relating to your Identification Activity of a transactional, administrative or relationship nature, or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms & Conditions for the Site, notification of an actual or suspected security breach that affects your Personal Information stored by or for us, etc.

Data retention

PLUM PAPER will retain your PII for as long as your account is active or as needed to provide you products or services, and as necessary to comply with our legal obligations, resolve disputes, and enforce agreements. AAI and AAI may be retained indefinitely.

You may request PLUM PAPER delete your account on this page. We will send you an email to confirm your request to delete your data at which time your data will be deleted. Please note that the erasure of your data is permanent and irreversible.

6.) Protecting Children

PLUM PAPER takes special care to protect the safety and privacy of children. All products and services of the PLUM PAPER site are intended for general audiences and are NOT directed to children. PLUM PAPER does not knowingly permit children under age 13 to register on the PLUM PAPER site for any product or Service. PLUM PAPER does not knowingly collect or solicit Personally Identifiable Information about Users under age 13. If you are under the age of 13, you are not authorized to use our services or the Site

Children under age 13 should always ask their parents or guardians for permission before providing any Personally Identifiable Information to anyone online or through mobile devices. Parents and legal guardians should participate in your child's online and mobile activities and use parental control or other Internet and/or mobile filtering technology to supervise your child's access to the Internet.

7.) Links to Third Party Sites, Services Or Products

The PLUM PAPER site contains links to sites operated and maintained by third-parties, as well as links to products and services (including software) provided by third-parties. For example, the PLUM PAPER site may display third-party ads, and clicking on such ads will take you to the websites of those advertisers. PLUM PAPER has no control whatsoever over such third-parties, their Internet sites, or their products or services. Once you enter a third-party site, this Privacy Policy will no longer apply, and any information collected from or about you on that third-party site will be governed by the privacy policies and practices of that third party. Third-party sites do not follow our Privacy Policy and their privacy practices may be substantially different from this Privacy Policy. Such third-party sites may send their own cookies to you and may collect data about you and make use of that data in ways that we would not. You access such third-party sites, services or products entirely at your own risk. You should always review and understand the privacy policies and practices for such third-party site, service or product before disclosing any personal information on such site or in exchange for such product or service.

8.) Changes to Privacy Policy

From time to time, PLUM PAPER may change this Privacy Policy in whole or in part, to accommodate new technology, industry practices, regulatory requirements or for other purposes. PLUM PAPER will provide notice to you if these changes are material and, where required by applicable law, PLUM PAPER will obtain your consent. If you are a registered user or member of the PLUM PAPER site (e.g., any of our social networking services), PLUM PAPER may notify you of material changes to this Privacy Policy via email and/or may ask you to affirmatively acknowledge and consent to such changes (e.g., by checking a box or clicking a button) at the time of your next account login on the PLUM PAPER site.

The effective date of this Privacy Policy is July 1, 2024.

For More Information

For questions or concerns about Company’s privacy policies and practices, please contact us at hello@PlumPaper.com.